My big news is that I'm now director and lead developer for Magnetic Phield, a company specializing in building content-rich, experience-led websites. That is to say: the company is brand new, and I ought to be honest and use the future tense; but Magnetic Phield is intended to both continue and crystallize the standards of web development I've always hoped I provide for clients.
In Magnetic Phield, I hope to be able to combine my two longstanding obsessions:
- Keeping content attractive. My background in publishing production and years of experience with migrations has left me with respect for good content and a desire to have it carefully preserved, faithfully transmitted and clearly presented. I want to continue to work on successful migration projects, and to provide structures and circumstances for content storage that permit the original meanings to really flex their muscles on screen.
- Opening up the user experience. I've always been keen to present site visitors with the best possible experience: fulfilling their needs first and foremost leads to happy users, stickier and more trusted websites, and the possibility of a genuine relationship between the site and its users. I want to continue to provide, and start to formalize, a whole UX toolkit, from simple "get it" testing, through to discovery-phase research and development of tools like personas and honest user stories.
In short, I want Magnetic Phield's projects to show respect for both the great content that editors work hard to produce, and the needs and wants of site visitors who encounter it.