I don’t know how much experience Neil Berkett has of bus lanes—I will gladly credit him with enough of it to speak from a position other than that of the pompous, ignorant millionaire who thinks the only way to use a bus lane is to drive a bus—but in my own universe the bus lane is how buses get into the town centre far faster than private transport. If I were a customer looking at Virgin Media right now, to determine whether or not it was worth signing up with them, I’d scarcely pay more for less: that counts for both connection speed and managerial intelligence.

Beta testers have been hammering away at the Carbon Account for ages to make sure everything’s working right. The Facebook application has been live a week or so to people involved in beta-testing, and the nascent Wychwood CRAG has been using the Carbon Account as its platform of choice, monitoring and comparing each member’s carbon footprint for a couple of months now. That’s been especially useful, as the CRAG has argued about the functionality and design decisions a good deal from a whole range of viewpoints: from environmental newbies to astonishingly well-informed amateur-experts.

A lot of preparation has gone into today’s launch, but although I’ve been using it for nearly a year, I’ve not been directly involved in the development of the Carbon Account so can’t take any share of the credit. Everyone who has worked on it deserves a big pat on the back today, though. The rest of you, sign up!

I’ve no idea how we managed to get such exposure, but hopefully it bodes well for OGN4 (obligatory plug: the next OGN is on Wednesday November 28, at the Jericho Tavern.)