Tuesday 1: Dries Buytaert, "State of Drupal"

Middle tier entertainment industries standardising on Drupal

Stock exchnged and govt

Twitter, Intel Symantec.com/connect

Time to 100k live sites D6 12mths, D7 7mths - so D7 adoption is not so much of an issue

Workbench module - editorial workflows - world class contrib

We should congratulate ourselves, but we're never happy

Survey - state of Drupal. [Wow, bizarre graph scales: 2000+ should dwarf 200+, shouldn't it?]

Mostly proficient [80%?]

Marketing, usability, sales, pm - all 1% or less

Biggest opportunity - legacy replacement and IT cost reduction? and mobile

Cost reduction - run everything off Drupal?

We compete with e.g. Wordpress, but where is the opportunity? Let's investigate competitors, but the opportunity is not just in replacing them.

Community is becoming more professional - relatively fewer hobbyists.

Trade-off - technical functionality vs ease of use; usability vs new tech features; number of modules BOTH great AND confusing. That's the tension. EMBRACE THE TENSION. We need to get over ourselves.

People are no longer willing to accept a green terminal screen; people are never willing to accept no new features.

How to increase adoption? Long term is a better product, sure; but marketing and training are good short- to medium-term solutions.

We never marketed D7. Compared to Wordpress our showcasing is poor.

As technology evolves, marketing effort tends to take over engineering effort. We need to tell the story.

Tech + UX + good marketing. We do best at 1, ok at 2.

D8

Revised development process - initiatives

An initiative is one big patch, that has to pass a number of gates, but whose code is already internally reviewed. Gates almost fully documented.

Bug threshold to prevent neglect of either D7 or D8

Prioritise requests for D8 - Media/assets, wysiwyg not covered. Configuration mgt needs more people involved.

Still: we love it when you work on other things; but: if you're on an initiative, work on things that matter.
Think bigger!